Grydchyna V. Semiotic research methods of visual information in the science of social communication

The thesis is devoted to the functioning of visual information in the system of social communication, namely semiotic research methods of this issue. The research identifies three semiotic approaches to the analysis of visual information (research of iconic events, visual language, rules for the functioning of signs). Seven patterns of research of the visual message are presented.. A theoretical generalization of semiotic doctrines that can be applied in the science of social communication is rendered. The provisions of O. Losev's axiomatic sign language theory in the context of the features of the visual sign, are elaborated as is its application in the creation of explicative theories.