Bіryukova G. The Strategy of Creative Potential Individual' Development in the Global Transformation of Humanity

The author decided to relevant scientific challenge that lies in the socio-philosophical research strategy creative potential in the global transformation of humanity. Particular, the essence of the creative potential of the individual as social problems and philosophical thinking in the history of philosophical thought. Analysis of the major theoretical and methodological problems of the study of "creativity" in modern social and philosophical discourse and clarified the meaning of "creativity of the individual" to the turn of the millennium (late XX - early XXI century). The content dynamics of creative potential and factors influencing its formation and development. The role of the creative potential of the individual to ensure the effective fulfillment of the information society and the deployment of globalization. The basic problems of development strategies creative potential and Directions optimize its creative potential as a specific mode of self-realization and improvement.