Buturlіna O. Media creativity in the educational space.

The object - the media creativity as a sort of creative work; the aim - to reveal the essence, the role and the main aspects of the implementation of media creativity in the educational space based on multivariate analysis; the methods - integrated, synergistic, activity, functional, semiotic, constructivist, phenomenological approaches, comparative, historical-genetic, typological; the novelty - for the first time through a multivariate philosophical-educational analysis the essence and the role of media creativity in the educational space in the context of subject, significant and productive aspects of its implementation were revealed; the results - can be used in the development of courses in Philosophy of Education, Mediaphilosophy, Cultural studies, the teaching of subjects in Media education, Virtualistics, Communicativistics aimed at creating information communication , media information competence in the work on the development of media culture; branch - Philosophy of Education.