Golovko A. Social marketing development of transnational corporations under transformation of the world economy.

The thesis deals with research of social marketing development of transnational corporations under transformation of the world economy. The newest imperatives of transnational corporations social marketing development as the background of corporate social responsibility are exposed. The thesis contains the analysis of principles of effective social marketing strategy construction, the role of institutional mechanisms determines for providing of valuable realization of social marketing concept, analyses progress of its separate elements. Within the thesis the specific features of application of social marketing technologies are examined within conditions of national economy transformation, the model of intercommunication of the social marketing and permanent competitiveness of enterprise, the prospects of his development at the home market and optimal algorithm are worked out.