Mischenko V. Scientific methodological approaches to regularities of appeal of parapharmaceutics in Ukraine.

Dissertation work is devoted development of the scientifically grounded approaches relatively of regularities appeal of parapharmaceutics products, at the pharmaceutical market of Ukraine. The analysis of researches is conducted in relation to a modern normatively-legal base, regulating the appeal of commodities which are analyses. Conducted a questionnaire survey among consumers, pharmacists, distributors regarding the status and implementation issues parapharmaceutics products on the Ukrainian pharmaceutical market. The recommendations regarding features parapharmaceutics promotion of goods and improve the positioning means for the purpose of pharmaceutical prevention and improving the quality of life of the Ukrainian population. The dynamics of prices parapharmacevtics, established consumer preferences, affordability analyzed medical cosmetic hair care products in the pharmaceutical market of Ukraine. Levels of competition and the impact of the economic crisis on producers parapharmaceutics goods. The features of the competition, analyzed means of state regulation of advertising parapharmacevtics in Ukraine and abroad (USA, Russia, Belarus), proposed guidelines regarding their optimization. planning parapharmaceutics products developed by the method of analysis of the hierarchy. The proposed regression model can be used to enhance the operation of pharmacies and improve people's quality preventive and curative care.