Sambors'kyj O. Scientific and practical ground of potential of antiallergic antihistamine medications

In this thesis a comprehensive model of the formation and strengthening of innovation potential of antiallergic medications which include external and internal factors was proposed and worked out using a systemic approach. The comprehensive assessment of the assortment structure and trends of the Ukrainian market of antiallergic medications was held. The dynamics of the incidence of allergic diseases among the population of Ukraine, treatment scheme of patients with acute urticaria and prescription of antiallergic medications were analized. The comprehensive analysis of the market of antiallergic drugs and comparative assessment of the market position of the antiallergic medications using the premium price indicator were carried out. Тhе approaches to assessing, shaping, strengthening and supporting of innovative potential of medicines on the base of antiallergic antihistamine medications were scientifically substantiated.