Stjekolshchykova V. Imaginative Means of the Modern Media Text Efficiency Improving

The objectives of the research - complex definition, theoretical substantiation, practical argumentation and experimental verification of media text effectiveness during the applying of metalogical components to the journalists' text writing process, which will contribute to the intensification of readers' reception. Subject area - imagery metalogical means used by journalists to improve the effectiveness of reception. Research methodology - author's methods of metastylistic combinatorics, "pyramidal "I "and experimental and practical social triad "; contextual analysis, component analysis, intertextual comparison and conceptual analysis, linguistic modeling; experimental methods: observation, peer review of text quality, surveys, questionnaires, journalistic experiment; method of mathematical statistics. The study has proposed a definition of elocutional means intensification to examine the nature of their functioning in journalistic texts in the context of the proposed metacommunicative phenomena. Effective figurative practice classification, depending on the goals of the journalist and on the methods of the recipient' attention activation, has been worked out. The rate, metaefficiency impact and perception in the four-sided context have been studied and calculated. Author's media text metaeffectiveness level measurement methods are suggested with the help of which it was determined that the level of effectiveness impact is rather high - (94.1%). Research is implemented in the editorial offices of the newspapers: "Ridne Prybuzhzhya", "Yuzhnaya Pravda", " Vecherniy Nikolaev," "Nikolaevskie Novosti", "Rodnoy Prichal", "Vidktytyi Urok" and at the Department of Journalism of Mykolayiv Institute of the University "Ukraine" while teaching the subject of "Newspaper and Magazine Production". Scope of application- teaching process, practical journalism and image activities.