Kyrych I. Public service broadcasting: operating model and the realization.

The Object - public broadcasting in European context. Thе purpose - the systematization of European countries' experience on implementing the functioning models of public speaking in general as well as public radio speaking and the comparison of the results of Ukrainian's theoretical and methodical outworks and tendencies in this sphere, and the search for the ways of implementing public radio broadcasting at the national level in Ukraine. The Methods - bibliographical, historical, problematic-thematic, systemic and chronological, typology, classification, synthesis, modeling, prediction, content-analysis, trend-analysis, concept-mapping. The project deals with the theoretical and methodological functioning of public broadcasting in European countries, its tool of notions and functioning, with stressing the optimal research methodology of public broadcasting. The project defines the place of public broadcasting in the contemporary media systems and media theories with the emphasis on the fact that new media, such as public broadcasting, should be the background for establishing principles of mass media activity due to the theory about social responsibility of mass media. The historical and motivation background for establishing public broadcasting in Poland is studied here to research the tendencies following this process in Ukraine. The ways of implementing public broadcasting in Ukraine are researched on the analysis of the Public Radio's content due to the principles of public broadcasting's functioning with the further short-term prediction about public broadcasting implementation in Ukraine. Thе Sphere - radio broadcasting, public broadcasting.