Sytnyk O. Communicative direction of compositional-graphical modeling as a component in strategy development of news portals

In the dissertation for the first time comprehensively studied the communicative potential of compositional and graphic modeling of news portals. For the first time concepts news portal and communicative direction of their models are given empirical definition. The imaging, structural, compositional and technological tools which targeting to make compositional and graphic models of Internet resources more communicative are researched. The methods of analysis, control mechanisms of communication processes in terms of news websites are described. News portals, their compositional-graphical models and communicative direction are being analyzed. Based on the research, the author has elaborated practical recommendations on how to improve communicative qualities of news portals.