Pugach А. Social challenges of advertising in a consumer society

The thesis is devoted to the analysis of advertising and social challenges in the conditions of the consumer society. The analysis of the theoretical - methodological bases of research promotion activities outlined the subject field and stages of development issues. Investigated the functioning of promotional activities in contemporary social challenges. Found that in a consumer society acquires new advertising signs and transformed into socio - economic institute , and also carries its activity challenges for society.The thesis is justified that the development of advertising activity in terms of the consumer society is worthwhile to consider the aspect of socio- philosophical analysis , enriching theoretical and methodological and conceptual framework of social philosophy.