Sulim A. Media criticism in Ukraine: functions, topics, issues.

The Object - the media criticism as a promising direction of media research and journalistic practices. The Purpose - disclosure of phenomenon of media criticism in his genetic, typological and thematic aspects. . The Methods - historical, analysis and synthesis, comparison, inductive method, typological analysis, content analysis. The paper deals with peculiarities of critical thinking as the basis of appraisal-cognitive activity of the person and value of audience critical thinking regarding the reception of mass-media, mediatexts and forms of information presentation. The principles and approaches in literary criticism and film criticism to identify methodological framework which can be useful for mediacriticism have been viewed and analyzed. The typology of mediacritical studies presented in national media sphere has been developed. The necessity of media criticism differentiation with respect to the subject and media channel type has been explained in this paper. A range of problems raised by critical television discourse has been indicated. The content of critical comments as to network communication has been determined. Thе Sphere - theory and history of journalism, social communication, academic process.