Chornodon M. Gender sphere of concepts in Ukrainian print periodicals for women and men in Ukraine.

In the studied complex analysis of gender conceptual sphere contemporary periodicals for women and men in Ukraine. The basic theoretical framework relating to gender in general and conceptual gender in particular. It was found in the thesis advanced features gender content publications for women and men. The comparative analysis of the gender content of contemporary periodicals. Based on a study of gender content made gender-themed content tables and detailed analysis of the results. Deals with gender concepts in the pages of books for modern women and men. Solved question gender roles and stereotypes. Defined gender diversity of contemporary gender images in the marked periodicals. The thesis also presented the results of the analytical content studies selected for the study magazines. The study made it possible to determine which interpretation of the concept of "woman" and "man" can be found on the pages of periodicals for modern men and women in the light of specific characteristics of concepts. A content-analytical study of gender conceptual sphere, macro and analyzes the main microconcepts studied in magazines and most popular value defined gender concepts. The study presents an analysis of gender conceptual in magazines selected for study.