Drahan-Ivanets N. Strategies of effective influence: persuasion factors in modern journalistic texts.

The work in complex explores persuasion factors in modern journalistic texts. The strategies of effective influence on readers: psychological, verbal, visual and sociocommunicative are allocated and analyzed. By four Ukrainian online publications: "Ukrainska pravda", "Zerkalo tyzhnia", "Teksty.org.ua", "ZIK" clarified the meaning of each strategy for effective impact on readers. Proved that data journalism (infographics and interactive visualization) it is a new sphere in the paralinguistic studying that best demonstrates its capabilities in materials of Ukrainian internet-publication "Teksty.org.ua". The results of research showed that only synergistic study of persuasion influence in journalistic texts will help to achieve the goal that has set itself the author.