Rudyk M. Scientific and journalistic heritage of Volodymyr Zdoroveha: historiography, problems, conceptual principles.

The Object - Scientific and journalistic heritage of Volodymyr Zdoroveha. The Purpose - identification of key social code of modern Ukrainian social and information systems within the personal medianarrative. The Methods - contemporary-historical; analysis and synthesis; the method of analyzing scientific literature, comparison and generalization; theoretical and typological, comparative. This thesis deals with the research of scientific activity and journalistic works by V. Zdoroveha, a famous scientist and a publicist, a dean of Journalism Studies Deparmetn at Lviv National University named after Ivan Franko. The study provides with the scientific achievements of the scholar and his role in the development of Ukrainian journalism studies. For the first time, the contribution of V. Zdoroveha is under sudy within the development of Lviv scientific school of journalism. The theoretical principles of V. Zdoroveha's journalistic creative activity are distinguished as well as their implementation in the educational literature is researched. The conception of journalism theory by V. Zdoroveha is studied. Based on works by V. Zdoroveha the journalistic skills and its components are characterized. For the first time the thesis gives a complete coverage of journalistic heritage of the scholar. The paper highlights the classification of journalistic publications of V. Zdoroveha in problem-thematic and genre orientation. The study of the state formation's functions of journalism according to V. Zdoroveha is emphasized. The researches of the linguistic, stylistic and communication features of his journalistic articles are represented. The thesis proves the actuality of Volodymyr Zdoroveha's views and the significant value of his creative heritage at the contemporary stage. Thе Sphere - social communication, theory and history of journalism, printed mass media, academic process.