Mendrukh Y. The Prospective Bachelors' in Marketing Communication Competence Formation.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0416U003532

Thesis Registration Form

0416U003532.pdf

Applicant for

Specialization

  • 13.00.04 - Теорія і методика професійної освіти

22-06-2016

Specialized Academic Board

Д 26.451.01

Ivan Zyazun Institute for Pedagogical Education and Adult Education of the National Academy of Pedagogical Sciences of Ukraine

Essay

The criteria, indicators as well as levels of the communication competence including motivation criterion (motives, communicative tolerance, empathy, sociability, clear articulation, logic of the utterance structure and expression, partner orientation of the speech), cognitive criterion (scope, depth, systematic character, consistency, flexibility, generality, particularity, compression and explication, awareness, solidity of the knowledge ) and behavioral and activity criterion (possessing skills of verbal communication, non-verbal communication, social perception, self-presentation, establishing and maintaining the contact, orientation in the situation of communication, communication adaptability.

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Files

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