Simashova A. Mass-media of Italy in the context of globalization progress.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0416U003585

Applicant for

Specialization

  • 27.00.04 - Теорія та історія журналістики

15-06-2016

Specialized Academic Board

К 35.051.24

Ivan Franko National University of Lviv

Essay

For the first time in the Ukrainian mediastudy a comprehensive research of the Italian media of the late XX and the early XXI century is made. The features of the course of globalization in every type of media – print, audiovisual, digital are determined. In each type of media the manifestations of globalization phenomena, methods of editorial work, changes in the program content, marketing strategies as a response to the challenges of globalization are analyzed.

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