Smyrnova M. Means of stigmatisation in the modern Ukrainian mass-media.

The basis of the thesis is the definition of stigmatisation means and trends in modern media, ways of their prevention and elimination using destigmatisation processes. The paper analyses the main approaches to the study of stigmatisation; investigates the relationship between communicative processes and stigmatisation as a social-psychological phenomenon; gives the schemes of stigmatisation as a communicative process on the public and individual levels. The causes of stigmatisation in the media are found; the types of stigmatisation are classified and analysed, ten kinds of stigmatisation in the modern media are selected. The analysis of media space is done and tendencies of stigmatisation are found due to the results of the content analysis of texts of popular printed and online publications; the emotional impact of stigmas on the audience of the media are found via the online questionnaire; the ways of improving the process of modern mass media development under conditions of destigmatisation are offered.