Yushko V. The emotive elements of television programs (on example "Voice of the country", "X-Factor" and "Folk-music" programs).

The thesis is devoted to the complex study of emotional elements in TV programs and identifying of their emotional impact on audience. This work describes the structure of TV programs and as the unit of typological analysis is taken emotive factor, that means that those structural components that are implicitly or explicitly affect receptionists. All TV structural elements could be divided into two classes: verbal and non-verbal. Emotiveness of verbal elements is characterized as the ability of the text to cover a set of linguistic resources that is leading to a certain emotional effect causing the recipient emotion. In the process of interaction verbal and nonverbal means complement each other, reinforce the effect, cause greater emotional impact. The developed typology includes: M-text; image host (verbal interaction with participants, a sense of humor, gestures / facial expressions, costumes, image / popularity); the musical content of the program; studio colourness; program itself (size, logo, design studio, etc.) During the research the experiment, in which 500 respondents were asked to view a television program "Folk-music" in three versions (without music, with the music with which the story was aired; with music, that, as we think, did not suit for the video, history and location of the plot, which it described) was carried out. Survey results proved that music is an emotive element of television spots and has an impact on recipients. In TV programs of entertainment format TV presenter is becoming a conductor of what is happening in the air and sets the right rhythm to everything that is happening around. Emotionality of the master (as a psychological category) is justified and even necessary in the entertainment segment. It is found that about 50% of respondents believe that leading members should empathize the participants of transmission; and the same number falls under the influence of TV presenter's emotions. About 45% of viewers follow the life of leaders out of the project and stop watching programs in case of changing the leader of the show. This proves that the master plays a major role in the emotional impact on the audience. In the dissertation the scheme of viewers' emotional response on emotive elements of TV content is developed. The audience, which forms estimate based just on the original emotional state is more suggestive, because it neither analyzes nor provides arguments and facts. Emotionally competent recipients are those who get information that is passing stages of transformation from the first emotion to the emotional reactions and further to the prevailing knowledge that causes attitude. Yet the emotional response shows that the recipient has noticed an emotive element while perception and it has become emotiogenic. Emotiogenic is that knowledge, which caused a range of recipient's emotions as a result of activation of viewer's emotional reactions to different emotional inclusions into television content and forming his/her emotional attitude to TV reality.