Object of study: the motivational orientation of the individual. Subject of research - psychological characteristics of motivational orientation of personality and manager activity. Methods of psychological diagnostics included: multifactorial R. Kettle personality questionnaire (16 PF); selfupdate test (SUT) (Gozman L, Crozet M, Latin L); method of study subjective control (RSC) (EF Bazhin, EA Holynkyna, Etkind AM) method of assessing the level of claims (VK Herbachevskyy); questionnaire "The level of motivation to succeed" (A. Mehrabian) method of diagnostic orientation "to myself", "to work", "to interact" (Orientation questionnaire) (Smekal V., M. Kucera) color test (M. Luscher); author methods: questionnaire "Motivational orientation of the manager individual to effective action", dictionary of signs and questionnaire "Expert review personal performance of the manager". Scientific novelty of the results is that the first time: Disclosed the psychological meaning of the motivational orientation of the manager individual on efficient operation, as systems of dominant motives, which determines the selectivity of relations and activity of the individual, directs activities regardless of situations, composed, constructive cognitive components, mainly high value target, very strong, stable and balanced emotional and volitional components; Developed a theoretical model of motivational orientation of the individual manager's effective activity in the complex of three blocks of structural components: (cognitive, value-based, emotional and volitional) and the criteria of personal performance of the manager (emotional and business leadership, professional performance, adaptive communication mobility, fast educability, stress); Selected category of motivational orientation in motivational problems as the dominant system of motives, which determines the selectivity and activity relationships of personality directs the activities and defines the basic course of conduct of the individual; The specific motivational orientation of the individual managers at various stages of primary management activities; Depth of scientific understanding of the dynamics of individual personal characteristics of the manager; The dynamics of motivational orientation managers depending on the experience and success of the business; Allocated factorial structure of personality qualities and motivational orientation of middle managers and senior managers; The analysis of the determinants managers assess the motivational orientation and personal performance of depending on the level of management hierarchy; Designed and tested methods of psycho author: Questionnaire "Motivational orientation of the individual manager to effective action," dictionary of signs and form "Peer review personal performance of the manager." The practical significance of the results is that the results of the research can be recommended to managers and organizational psychologists to develop programs of professional selection and psychological support personal development manager in the organization.Scope institutions of higher education, psychological services.