Dzholos O. The implementation of public service broadcasting in Ukraine: communicative, organizational and legal aspects.

The dissertation analyzes the issues of public service broadcasting implementation in Ukraine; particularly, the study is devoted to its legal framework, as well as reveals challenges and problems that state broadcasting faced during the conversion process to the public one. The challenges of the conversion process are the establishment of National Television and Radio Broadcasting Company of Ukraine, its further change into National Public Service Broadcasting of Ukraine; the author determines communicative support of the process and relevant changes on the television channel “UA: The First” employing content analyze. The thesis outlines essential mission, values, functions and principles of public service broadcasting based on European institutions’ recommendations