Grabska A. International Broadcaster Deutsche Welle: Specifics of German experience.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0417U002901

Applicant for

Specialization

  • 27.00.01 - Теорія та історія соціальних комунікацій

11-09-2017

Specialized Academic Board

Д 26.001.34

Taras Shevchenko National University of Kyiv

Essay

This thesis presents systematized information drawn from a study of different aspects of the activities of the German international broadcaster DW. It documents the history of DW from its creation in 1953 through to modern times, establishing two approaches to this canon, by examining phases of its development. It documents DW's present organizational structure, and its operational practice in terms of tasks and functions. It explores DW's guiding principles; specifies its place in the system of German media; and considers its position in the global media market. It offers an analysis of the role DW plays in the context of Germany's public diplomacy. Finally, it presents the results of a specific study of content published by DW's Ukrainian Department during the period from September 2015 to September 2016, and puts forward recommendations for establishing Ukrainian international broadcasting based on the conclusions of this study.

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