Burdina E. Infotainment as a Social Communication Phenomenon in Modern Ukrainian Info-Publicistic Television Projects.

The main techniques and means of infotainment in the Ukrainian info-publicistic broadcast are analyzed in the thesis, the meaningful specifics of its contemporary realization is comprehended. The content and structural transformations caused by infotainment based on the example of newsmagazine programs on the top channels are systematized. The implementation methods of the phenomenon on visual and expressive levels are identified and studied in detail. The manifestations of quality infotainment and showization in info-publicistic segment of Ukrainian television are differentiated. The consequences of information distortion due to excessive entertaining supply (non-observance of professional principles, using manipulation methods, breaking journalistic standards) are designated.