Biloys A. Logical and rhetorical analysis of internet discourse.

The dissertation is devoted to logical-rhetorical analysis of Internet discourse. The basic characteristics of such discourse are established in it. It is substantiated that the logical analysis of Internet discourse may involve its consideration as: firstly, a certain sustainable construction at the level of concepts/names, judgments /statements, reasoning; secondly, a sign system at three semiotic levels: syntactic, semantic, pragmatic; thirdly, the argumentative process with taking into account the complex nature of the phenomenon of argumentation. Due to the research of the structure of Internet constructs in the syntactic, semantic, pragmatic levels of logical-semiotic analysis, the specifics of using these constructs are determined. The argumentative aspect of the transformation of the concept of "text" in the Internet discourse is determined. The rhetorical analysis of Internet constructs and acts of Internet discourse has been carried out in terms of the applied aspect of their application in the Internet, on the basis of which the specificity of the functioning of rhetorical moduses (logos, ethos, pathos) in the framework of Internet discourse is determined on the example of the Internet meme, trolling and smiles. On the examples of dialogs on the most common Internet resources the features of using rhetorical figures in the Internet discourse are shown.