Semko Y. Glamor as a socio-philosophical phenomenon of Ukrainian society

he study demonstrates that modern glamour is a phenomenon of modern Ukrainian society. Because of its universal nature, it changes the structure of time and space of modern people by subordinating all spheres of life. Representations of glamour go beyond a person's private space, which everyone can model according to their individual needs and desires. Glamour sets the logic of development in such different spheres of human activity as politics, economics, fashion, advertising, cinema, literature. Post-industrial society is a development phase of technogenic civilization, the main feature of which is the change of lifestyle. Knowledge, science, education, technological progress, and a comprehensive market have given a rise to a different way of thinking, an unprecedented increase in the market of consumption. This has caused the phenomenon of modern glamour. Glamour serves the market economy, provides security and inviolability to the capitalism of post-industrial society.