Kovalchuk O. Transformation of «Zhinka» («Woman») magazine in a pluralistic democratic society.

Dissertation is devoted to showing ideological transformation of Zhinka («Woman») magazine in conditions of transition from totalitarian Soviet society to the construction of an independent Ukrainian state on the basis of sovereignty, patriotism, democracy and pluralism. Gender ideologems, characteristic of the totalitarian and democratic types of society, were revealed as a paralinguistic method for the transfer of evaluation information in the publications of the main Ukrainian women’s magazine for its almost century-long existence: «Kommunar of Ukraine» (1920s), «Komunar of Ukraine» (1930s.), «Radianska zhinka» («Soviet Woman», 1946-1991), «Zhinka» («Woman», 1991-2017). The main problematic and thematic lines and the genre palette of the magazine «Zhinka» («Woman») are studied. The genesis of the female subculture, its reflection in universal and specialized printed publications, as well as typology of periodicals are traced. The general and distinctive features in the conceptualism of the women’s periodical in authoritarian, totalitarian and democratic types of society are elucidated.