Verbytskyy P. Social and Communication Features of Media Content about the Police

The object of the study is the police media presentation. The purpose of the study is to analyze the functional characteristics and identify strategies for communication success of media content about the police. To achieve this goal, the following tasks were set: - characterize media content about the police as a factor in social communications; - identify the social factors of media content about the police; - determine the empirical basis for evaluating media content about the police; - to identify specific communication strategies for the police and the Communication Department of the National Police of the Ministry of Internal Affairs of Ukraine and the relevant structures of territorial departments; - to identify specific communication strategies for the media in cooperation with the police and the Department of Communication of the National Police of the Ministry of Internal Affairs of Ukraine and the relevant structures of territorial departments. Research methods are based on the combination of scientific methods of studying the specificity of analysis of social and communication phenomena. Thus, the elaboration of the source base for the circulation of media content about the police was based on the use of an analytical and synthetic method, which made it possible to formulate the principles and methods of selecting, analyzing and generalizing theoretical research material. The use of the content analysis method allowed us to identify the key characteristics of the content content of the media about the police. The use of scientific segregation as a method of determining the specificity of segmentation of clearly identified content allowed us to formulate the characteristics of media content about the police and to offer classification schemes of such a phenomenon of social and communication practice as "media content about the police". Special mention should be made of the scientific methods used by the author to conduct the first stage of the sociological study “Attitudes of students and cadets of the Lviv State University of Internal Affairs towards media coverage of police issues” (material in section 3.2). The methodological basis of the sociological research was based on such scientific methods as questioning, analysis, systematization, as well as on statistical, descriptive and graphic methods. The questionnaire was used to identify the level of interest of students and cadets of Lviv State University of Internal Affairs in information obtained from the mass media regarding criminal events in Ukraine, as well as to use this information. The processing of the obtained results by quantitative parameters was carried out using the statistical method, and theoretical generalizations according to the answers of the respondents were based on the methods of analysis, synthesis and systematization of the worked material. The theoretical significance of the research is to develop and substantiate the theoretical aspects of the circulation of police media presentation in the scientific field 27 - social communications. The practical significance of the results is the ability to use the materials and conclusions of the thesis for understanding and further analyzing of the phenomenon of media content about the police. The materials, conclusions and recommendations of the dissertation can supplement the content of training courses in journalism theory, social communication theory and other disciplines for students of specialty 061 Journalism of Knowledge 06 Journalism. The scientific novelty of the obtained results is due to the modern, newest possibilities of the process of formation and functioning of media content about the police, approaches to the analysis of the problem of circulation of this content in social communications. When solving the tasks in the thesis for the first time in the Ukrainian segment of the science concerning social communications: - the interaction of the mass media with the police is characterized and this interaction to Ukrainian realities is adapted; - the actual theoretical and methodological principles of studying media content about the police are analyzed; - social factors of media content about the police in Ukraine are outlined; - strategies of communication success of media content about the police are formulated; - a sociological study “Attitudes of students and cadets of the Lviv State University of Internal Affairs towards media coverage of police issues” (first stage) is conducted; Features of media content about the police, the concept of media content about the police as impression management, an empirical basis for evaluating media content about the police are improved. Theoretical studies of media content about the police are developed.