Holubenko M. Temporality of the Digital Age Musical Culture

New forms of perception and «production» of time are hidden behind the procedures and forms we are accustomed to at every step (background listening to music in transport, phone ringtones, TV clips). The advent of digital culture in the early 2000s in a new form raised the ever-relevant questions about the nature of time, its perception and ability to manage it. The study of the temporality of the musical culture of the digital age requires a truly interdisciplinary approach, because the comprehension of the whole is impossible without deep excursions into the theory of recording, psychoacoustics, philosophy of technology, psychology of perception and so on. It is postulated that digital culture is a state of culture associated with the functioning of the so-called «new media» (L. Manovich). Mankind has entered the era of digital culture since the early 2000s. It was found that the term «digital culture» means not only and not so much the culture associated with the functioning of sign systems, but the culture of new media (social networks, hosting, blogs, etc.), based on computer network technologies. Time acquires a second dimension — «depth», thinking becomes more and more «clip», as opposed to narrative thinking of the analog era. A person tries to contain the largest amount of information in the shortest period of time. The world is increasingly filled with so-called «viral forms» that compete for human attention: jingles, ringtones, teasers and trailers.