Ryzhenko L. Socio-communicative and genre features of conservative content of socio-political mass media

The thesis considers the specifics of social-communicative and genre features of conservative content of modern mass media of socio-political orientation. The scientific and theoretical principles of the functioning of socio-political mass media are studied, the specifics of socio-political mass media in the system of communication communitarianism and in the context of post-truth are outlined. Specific examples reveal the features of the conservative framework of socio-political mass media functioning, specify aspects of the genres development in modern conditions and highlight the latest technologies for presenting content that are outside the genres and outside the media systems. The content of socio-political mass media in general is based on ideology, which is a quite stable structure. Contacts of representatives of ideological currents and trends with socio-political mass media can in no way affect both the stable characteristics of the ideology itself and the ideological direction of socio-political media. The conflict between the universalism of socio-political mass media content and communication communitarianism generated by the mass media focuses on the problem of content normativity, inconsistency of ethical norms, generation of special standards of «their own», local (not on territorial grounds, but on the possibility of understanding the content by audience) media structure and – accordingly – «their own», local audience. The locality of both content and audience is best justified by the existence of communitarian content, contempt for universalism, ignoring alternatives.