Lysenkova V. Socium and aesthetic "taste-style" paradigm

The object of the research - socium as a mechanism of changing aesthetic taste and style complexes. The aim of the research - studying social determinations of aesthetic taste and style regularities. The methods of the research - synergetical, system and structural, historical. The theoretical results and novelty - six new principles are argumented, part of them received further development and understanding. The practical results and novelty - recomendations for social technologies, educational, pedagogical, designing activity. The subject and degree of implementation - usage in the process of education. Efficiency of implementation - resultive. The field of usage - imagelogy, scientific and educational work.