Vermenko A. The content and outlook of realization of the principle of ecocentrism

The dissertation research object is the principle of ecocentrism content and outlook of realization. The main task of dissertation research is to investigate the object under the point of view of the theory of information influence on personality activity motivation. The main methods are comparative anlysis and branches of science integration. The new ideas of the human motivations in the field of society-nature interaction formation, manifestation and changes are proposed. The necessity and possibility to research, realize and use all groups and orientation types of human behavior primary motivations and not only one or few of them as the basic component of mankind development ecocentric strategy creation and practical realization is proved. The prognosis and practical recommendations on Ukraine further development ecocentric strategy realization are proposed