Chaplygin A. Actualisationof individuality as a social-philosophical problem

Vital activity of a person as a creative process is the object of research. The purpose of research is substantiation of the social - philosophical concept of creative potential based on understanding it as universal phenomenon of person's life in unity of natural, social and spiritual directions, disclosing the essence, the contents, mechanisms of formation, development and actualization of creative potential of a person at different stages of vital activity and evolution of socium, definition of technologies, directions of optimization of creative processes in a modern society. Interdisciplinary analysis was used, and also functionable, synergetical, comparative, structural and functional approaches and appropriate general scientific and special methods.g Ukrainian society have been proposed