Chirvinska L. The motivation of labour activity in the agroindustrial production of Ukraine

Object - social and economic processes and phenomena that underlie the motivation of the labor activity of agricultural workers; purpose - analysis and a system estimate of the factors of motivation in the agroindustrial production; methods - economic and statistical method, monographic method, experimental method, abstract and logical method, method of concrete sociological researches; novelty - a new definition of the labor activity motivation is introduced, the peculiarities of formation of new economic relations under the condition of the development of ownership patterns are identified, the notion of production humanization is concretized, approaches to the enrichment of the labor content are developed, a complex structuring of the motivation factors is performed, the ways of realization of the motivation mechanisms in the labor remuneration reform system are determined, the motivation instruments of the personnel evaluation are improved;industry - agroindustrial production