Zirka V. Linguistic paradigm of manipulative play in advertising.

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0505U000338

Thesis Registration Form

0505U000338.pdf

Applicant for

Specialization

  • 10.02.02 - Російська мова

31-05-2005

Specialized Academic Board

Д26.172.01

Essay

Object: Russian language ads as a manipulative component. Aim: to define and describe the set of manipulative linguistic means in ads. Methods: descriptive, of contextual-situational analysis, complex linguistic method, asking respondents. Novelty: manipulema of contemporary ads is realized in the way of manipulative linguistic play. Field of usage: in the courses of lexical semantics, lexicology, in special courses and seminars,while preparing textbooks and vocabularies.

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Files

AREF.DOC

диссер.1.doc

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