Sadchenko O. Theoretical and methodological bases of ecological marketing

Object - the system of economic relations which reflect the ecomarketing activity of the economic agents belonging to the different forms of property in the sphere of nature protection, rational natural resources usage, and providing of ecological safety; goal - developing of theoretical and methodological bases of ecological marketing for increasing of economic-ecological efficiency of production and realization of the plans on sustainable development the territories of Ukraine; methods - abstract-logical, parametric indexes, program-aimed planning, net planning, etc.; novelty - the systemic interpretation of ecological marketing as a set of interrelated functional conceptions have been suggested in the first time, the approaches to the segmentation of the market of ecological goods taking into account the human needs in ecological safety have been grounded, methodology of calculation of the complex ecological parametric index has been developed, etc.; results - the conceptions of ecological marketing; field - economics of natural resources usage.