Bratanich B. Marketing in education as a subject of philosophy analysis

This research work is aimed at definition of philosophical subjectness of education social oriented marketing, its contents and place in the system of philosophical knowledge in a context of becoming of marketing as a system phenomenon of postindustrial society and for usage education marketing for reforming the pedagogical theory both educational practice and realization of social reforms in Ukraine.It is substantiated, that education social oriented marketing is most proper mechanism for granting of social and human reorientation of education in contemporary market society. It is rotined, that philosophy of education social oriented marketing has interdiscipline nature and is a component of philosophy of education knowledge.