Butyrina M. Mass-media as a sphere of formation and functioning of mass consciousness stereotypes.

The dissertation deals with the phenomenon of mass-media stereotypization. Theoretical and methodological principles of this phenomenon analysis in the context of mass-media practice were worked out on the basis of meta-theoretical examination of general academic and sectoral approaches to the study of mass consciousness stereotypes. The prerequisites, mechanism and factors of stereotypes formation and functioning in media environment were explicated, as well as the stages of stereotype creation in mass-media were defined and characterized. The phylogenetic analysis of stereotypization sources was offered. The link between stereotypes, myths and archetypes was researched.