Vysotska O. Phenomenon of Communication in the Situation of Postmodern

The dissertation is devoted research of communication phenomenon in a context of social transformations in the situation of Postmodern. Paradigmal, semiotical, pragmatical and ethical aspects of display and transformation of communicative practices are opened.Postrational communication conception is allocated as paradigmal bases of the Postmodern society. Semiotics shifts of communications under the influence of new ways of designing of the language worlds by means of multimedia communication media are considered, its critically-reflective, interpretive and contextual possibilities are defined. The analysis of modern communicative practics, proceeding from understanding of communications as base social process is carried out, the role of mass media in formation of outlook of the modern person is designated, social consequences of postmodern cultures formation under influence mass media are outlined.