Ivanova O. Literary-artistic magazines in social communication field of Ukraine at the beginning of the XXI century

The dissertation describes a complex study on values of functional status of literature in the field of social communication at the beginning of the XXI century as it is portrayed and set forth by Ukrainian literary-artistic magazines, that is the subject of presentation and formation of the status. The conceptual model of a literary-artistic magazine is formulated; the communication potential of this mediasubject has been described; complex, systematic and generalized quantative and qualitive monitoring of modern Ukrainian literary-artistic magazines has been fulfilled, its content, communication intentions, audience orientation and potential of format have been investigated. Diagnosis and prognosis of the activity of Ukrainian literary-artistic magazines in the present condition, as the culture of total information, have been done.