Demchenko S. Mass Сommunication in the Process of the Civic Society Construction: History, Theory, the Ukrainian Realias

Mass communication aspect of civic society construction in Ukraine and the impact of global media-transformations of social relations on this process are under study in the thesis. In Ukraine the peculiarities of the transitive period provoked the essential transformations of the national informational space's content. Having united media, advertisement, public relations as well as the Internet into the integrated model, mass communication has become not only the integrated component of democratic social relations, but also the specific civic and political institute. In this context the role of mass communication in the process of state-formation of social orientations of the society as well as the specificity of the state's informational policy in Ukraine and "the Freedom of Speech" procurement are under special analysis in the thesis. The theoretical reconstruction of the peculiarities of the transitive society's communication space under the constant impact of mass communication (as well as the deconstructive one) on the public opinion is implemented in the result of the research. The technologies of the influence of mass communication's components are regarded in the capacity of an allocator of informational streams in the contemporary Ukrainian society.