Kolisnyk Y. Periodical Magazines of the USSR in Making Public Consciousness (1950 - 1980).

The author analyzes the formation of social consciousness via periodical magazines of the USSR and their characteristic features and examines the influence of the Communist party on the formation of one-dimensional information space. The thesis is fixed on ideological orientation of the press, its organizational role, political dependence and subordination of the Soviet journalistics, its manipulative nature, the mass media attitude to culture as showcases of a socialist success. Radical political transformations took place during "Gorbachev's perestroika", and the significant release of censorship and decrease of the repressive oppression became the result of them. Publicity and democratization had a great impact on the changes in the journal periodicals - its effectiveness increased, and they began objective showing life. Alongside the official mass media informal sources of information acted, among them Ukrainian samvydav, folklore, foreign radioprogrammes, which also influenced the change in social consciousness. Legal and informal mass media of that period were an important factor in national enlightment and democratization, expression of the idea of independence of Ukraine.