Shylina A. Genre and communicative characteristics of gender oriented magazines in a linguosynergetic aspect (on the material of women’s Russian language magazines of Ukraine)

Object: Russian language texts and their types – genres arranging Russian language woman's magazines of Ukraine as supertexts that form the supertext system of «Woman's magazine of Ukraine». Aim: to describe linguistic and non-linguistic peculiarity of Russian language woman's magazine of Ukraine as nonlinear cognitive and communicative system that is being arranged and structured with genres. Methods: descriptive method with the addition of qualitative content analysis, component and context analysis, external interpretation approach (approach of thematic groups and distributive approach), gender approach, theory of «cultural evolution», synergistic modeling. Scientific innovation: fundamentally new method of studying texts that are components of the supertext system was worked out. Practical value: opportunity to use synergistic nature of discourse in the following scientific research, in theoretical and practical courses on the theory of genre, text, supertext, in workshops on media linguistics issues and on typology and specialization of the magazine discourse.