Berezenko V. Scientific Сomprehension of the PR Phenomenon as Social Communication Activities in Ukraine.

The thesis researches theoretical and methodological aspects of modern science of PR, reveals the features of its formation, analyzes Ukrainian studies of PR both as sample of social communicative practice and as academic field and specifies the form of scientific knowledge about this phenomenon, describes communicative essence of the phenomenon of public relations, finds basic approaches and the nature of theoretical and methodological understanding of modern scientific discourse of PR phenomenon; characterises processes of institutionalization of public relations in Ukraine. The stages of development of Ukrainian study of PR as well as genesis of the most influential PR-researches and factors, that determined its path of development, are identified; the causes and conditions of formation if the science of public relations are analyzed; its structure and conceptual-categorical apparatus are defined; features of the problematic field of Ukrainian science of public relations and the most perspective areas of study of the PR phenomenon as a practical and theoretical scope of social communicative activity in Ukraine are characterized.