Korablyova V. Social Senses of Ideology in the Development of Contemporary Society

The study presents theconceptualization of ideology within the area of social philosophy, which involves a wide range of phenomenaof political, economic, cultural nature. The core of the research is constituted with the social phenomenology, supplemented with cultural hermeneutics and contemporary post-Marxism. The suggested optics enables going beyond the pejorative interpretation of the concept and producing new arguments in the "end of ideology" discussion. The three-level model of ideology is elaborated, "as it is" (the mechanism of reification, providing the reproduction of social reality); "as it is manifested" (a set of cultural meanings that define integrity of a "Lebenswelt"); "as it is applied" (an instrument of social / political action). Ideology is considered as not just a political butcivilization phenomenon constitutive for modern Europe. Herewith it is proved that nowadays the most effective ideology is marketism, and its most viable alternative is communitarianism.