Polishchuk O. Value Principles of Collective Activity in Modern Society (Philosophical Analysis)

The philosophical theory of collective activity enables rethinking the principles of formation and change of social structure of the society as a relentless process of loss and recovery of coordination in conjunction of significant amount of collective activities available in a particular society. Value parameters of collective activity serve at least two major social functions: first, they express the reasons of individuals engagement by collective activities, that is, they act as primary motivational force of durable coordination by individuals their behavior with other individuals; secondly, value parameters of collective activity is an important factor of its coordination with other collective activities that has far-reaching consequences - up to determining the total value disposition of the society and the state in dramatic situations of value and civilization choice. Collective activity appears as a coherent social action of a significant number of participants of social communication, united by common values.