Georgiievska V. Socialcommunicative potential of the Party Press in Ukraine (from the end of the XIX to the beginning of the XXI century): structure, typology and thematic aspects.

The dissertation is devoted to the exploration of the socialcommunicative potential of the party press in Ukraine in different historical periods, that indicates in the peculiarities of informing and propaganda of the main purposes of party activity, use of facilities of increasing of authority of party leader/leaders, producing party image, forming of the certain political environment by the ways of cooperation with the readers, etc., that is represented mostly in structure and content of the party press. Social-communication strategies are gaining importance today – both in the practical activity of party journals at the end of the 20th and the beginning of the 21st centuries, and in the theoretical understanding of the historical experience of functioning of this segment of the media. The concept of defining the party press as periodicals that act as an organ / newspaper (newsletter, bulletin, etc.) of a particular political party (or several parties) or issued / established by the committee (central committee, party group, city organization, etc.) has been developed in the dissertation. The editorial board includes members of a particular party (or several parties), the subheading specifies a specific party / party; as a rule, and there are political slogans that make it possible to identify a particular party.