Potrashkova L. Modeling of socially responsible activity of an enterprise.

The thesis is devoted to the development of theoretical and methodological bases of construction of model support of strategic planning of an enterprise socially responsible activity on the basis of integration of tasks of social responsibility and reproduction of an enterprise potential. Applied problem: socially responsible activity of an enterprise mostly involves additional use of resources, which can negatively affect the potential of an enterprise. Scientific problem: the available model tools to support the strategic planning of socially responsible activities of an enterprise do not take sufficiently into account the relationship between the processes of satisfying the stakeholders and the processes of reproducing the potential of an enterprise. To solve this scientific problem theoretical and methodological principles of building a set of mathematical models to support strategic planning of socially responsible activities of an enterprise based on the analysis of an enterprise potential (on the example of printing companies) are developed. The main components of thesis are the following results. The essential signs of socially responsible activity of an enterprise (SRAE) are revealed. They are the following: a) voluntariness; b) compliance with the norms of socially responsible behavior of an enterprise, which reflect the idea of society about the responsibilities of business beyond the statutory requirements; c) taking into account the interests of society as the criteria for evaluating the activities of an enterprise. The concept of constructing a model support for strategic planning of socially responsible activities of an enterprise, according to which SRAE models should provide support for managerial decisions on compliance with standard of socially responsible behavior and on the choice of socially responsible strategy of the enterprise, is formed. Two descriptive dynamic models of SRAE aimed at the estimation of influence of socially responsible activity of an enterprise on satisfaction of interests of stakeholders and on dynamics of resources of an enterprise are constructed. The first of these models is a discrete simulation model of socially responsible activity of a printing company, which allows to evaluate the impact of SRAE on satisfaction of the interests of three groups of stakeholders – local population, customers and employees – through: taking into account the characteristics of enterprise resources in terms of quality, environmental friendliness and safety; taking into account the indicators of the results of the enterprise, which affect the satisfaction of different types of needs of stakeholders - financial needs, quality of life, development needs; taking into account the norms of socially responsible behavior; the use of fuzzy inference to assess the level of compliance of the enterprise with environmental behavior. The second descriptive model is a continuous model that uses a system of differential equations to describe the causal chains of environmental measures influence on the dynamics of enterprise resources. Methodological provisions and models designed to assess the future response of stakeholders to the socially responsible measures of an enterprise with allowance for the social responsibility of stakeholders and characteristics of their relationships to the enterprise have been developed. Taking into account the reaction of stakeholders allows one to more fully assess the consequences of socially responsible activities of the enterprise. Methodological provisions and models have been developed to assess the ability (potential) of an enterprise to conduct its socially responsible activities. In particular, the paper introduces a concept, which forms a new approach to the calculation of the assessment of an enterprise potential taking into account many alternative options for enterprise management; restrictions on acceptable management options; many options for environmental conditions; dynamics of enterprise resources; three-level potential structure. Normative models of decision-making on strategic planning of socially responsible enterprise activity which allow to substantiate decisions on the observance of norms of socially responsible behavior and the choice of socially responsible strategy based on the analysis of an enterprise potential and the influence of an enterprise activity on satisfaction of interests of a wide range of stakeholders are developed. The thesis developments allow to increase the validity of strategic management of enterprises on the basis of integration of tasks of social responsibility and reproduction of an enterprise potential.