Bratishko Y. Theoretical and practical approaches to managing the system of social responsibility in pharmacy

The work analyzed, summarized and refined the theoretical and scientific-practical foundations of managing the socially responsible activities of subjects of the pharmaceutical market. Characteristics of the national model of social responsibility of business are determined. The principles of building a conceptual model for the social responsibility of the pharmaceutical business in the context of the development of globalization and integration processes and the need to implement the requirements of international standards are justified. The current regulatory framework on the regulation of social responsibility of business in Ukraine and abroad was analyzed. Scientific approaches to the study of the motives for the formation and development of socially responsible activities of pharmaceutical companies have been investigated and developed. An analysis of the risks that accompany the socially responsible action of pharmaceutical companies was carried out. Methodological approaches to assessing the existing level of social responsibility of pharmaceutical business have been developed and developed. Algorithm is proposed and stages of construction of social responsibility management system of pharmaceutical business are defined. A model of innovative support for the management of socially responsible activities of pharmaceutical companies has been developed. The need of the domestic market for specialists in the management of social responsibility of the pharmaceutical business has been investigated, you and your employers have been identified regarding their competencies, a draft professional standard for the position of «manager оf social and corporate responsibility» of pharmaceutical companies has been developed. A draft educational and professional program «Social Responsibility Management» and a training plan for a manager on social and corporate responsibility have been developed. Proposed measures to improve the state regulation of the social visibility of the pharmaceutical business in Ukraine. The impact of the introduction of the mechanism of state regulation of the social conformity of the pharmaceutical business and the development of social partnership on the level of sustainable development of domestic pharmaceutical companies was predicted. The expected growth of the integral indicator of sustainable development was calculated for all the studied companies in the conditions of implementation of the proposed measures.