The following classification of subjects of small agricultural production is offered: small-scale economy, peasant economy, commodity economy of peasant type, and small private enterprise. The classification is based on the form of ownership of the means of production and the nature of socio-economic relations that take place between members of the entity.
The necessity of application of the differentiated approach at an estimation of efficiency of functioning of peasant farms, and also in the course of development of the recommendation concerning optimization of their economic activity is proved. The following criteria are proposed as differentiation criteria: status, level of marketability of final products, as well as the impact of performance on the total family budget.
The basic principles of the Concept of development of peasant farms on the principles of social responsibility are determined. They include stimulating the process of institutionalization of farms, intensifying the use of resource-saving and environmentally friendly technologies in production and economic activities, raising social standards for rural residents, as well as ensuring integrated socio-economic cooperation of farms in the region.
According to the results of the study of prospects for the implementation of foreign experience in ensuring the effective functioning of small agricultural production, the influence of the following factors: the specificity of the differentiation of small agricultural production as a component of the national economy; insufficient degree of institutionalization of family-type agricultural production entities; the lack of a strategic vision on the part of the state of the village-forming and village-forming role of small agricultural production entities.
According to the results of the comparative analysis of the level of efficiency of the use of the available resource base, it is established that the subjects of agricultural production show better indicators in comparison with the representatives of large and medium agribusiness. Studies of the trend forecast of agricultural production trends allow us to conclude that due to the current market conditions, the small sector of agricultural production will continue to retain about 50% of the market niche of agricultural raw materials.
According to the results of the study of the level of efficiency of farms in Zaporizhia region, it was found that the effect of the factor of scale of production in this segment of agricultural production is 73.6%. It is proved that the most important factors of efficiency of functioning of farms in this region are social and organizational factors.
During the period 2015 - 2019, there was an increase in the concentration of resource potential in the sector of personal farms, and the value of the total utilization rate of production potential at the level was 1.21. It is proved that the intensity of production in private farms in suburban areas is lower than in areas far from cities.
According to the results of a comparative analysis of the efficiency of agricultural production among rural households, it is noted that it is highest in households with a land area of more than 1 ha. The effect on the income from the sale of agricultural products of own production per family is 22078 UAH, per 1 ha - 2537.7 UAH, and the conditional level of profitability - 21.9%. In the group of farms with an area up to 0.5 ha, the conditional level of profitability was -20.9%, in farms with an area up to 1 ha - 10.3%.
The influence of optimization of the branch structure of production and the size of small agrarian formations on the level of efficiency of business development in personal peasant and farms of Zaporizhia region is substantiated. According to the results of cognitive analysis, it is proved that the activity of small agribusiness should be based on the principles of cooperation, state support and introduction of innovative technologies.
The project of a family farm for milk production was developed and proposed. According to the results of comparative analysis of milk production efficiency indicators in the model farm with similar indicators of agricultural enterprises in the region, it is proved that with the average monthly payments to farm members of 8000 hryvnias, the level of profitability exceeds similar indicators for agricultural enterprises in general and farms in particular by 80 points.
A strategy for the development of a service cooperative on the basis of personal farms is proposed, which provides for the improvement of pricing in the process of trade, as well as the formation of its own trade infrastructure, maximizing profits from sales. The most acceptable strategy for the development of small businesses within the cooperative is to choose the parameters of the "contract curve". Implementing the strategy, which is based on the parameters of the "contract curve", achieves a 2.1-fold increase in revenue.
