Askerov T. Management of adaptation potential of retail enterprises

Object - the process of managing the adaptive potential of retail enterprises; purpose - substantiation of theoretical bases, development of methodical and practical recommendations on management of adaptive potential of the enterprises of retail trade; methods - general scientific and specific; results - methodical generalizations and applied tools that allow the management of retail enterprises to make informed management decisions to manage the adaptive capacity of retail enterprises; novelty - development and clarification of theoretical provisions, development of scientifically sound recommendations for managing the adaptation potential of retail enterprises, in particular improved: model of dynamic adaptation management system of retail enterprises, scientific and methodological approach to assessing adaptation capacity, scientific and methodological approach to justifying adaptation strategy; further developed: methodological tools for assessing the level of adaptation of retail enterprises to environmental factors, scientific and methodological approach to assessing the level of compliance of the adaptive potential of the selected strategy for the development of retail enterprises, the system of indicators for assessing the level of adaptation of retail enterprises to changes in the environment, scientific and methodological approach to assessing the quality of the program of strategic adaptation of the retail enterprise; sphere (branch) of use - retail trade enterprises, higher educational institutions.