Shytikova T. Assessment of the economic attractiveness of the hospitality sphere of the region

The dissertation is devoted to the scientific substantiation and development of theoretical provisions and practical recommendations for improving the assessment of the economic attractiveness of the hospitality sphere. Based on the theoretical study, the content of the concept of hospitality as a component of the tourism industry, the main factors of its formation and development and periods of evolution of the concept, as well as the concept of "economic attractiveness of hospitality sphere". Methodical bases of an estimation of economic attractiveness of sphere of hospitality are proved. It is proposed to implement it in three vector dimensions from the standpoint: economic attractiveness for the state; economic attractiveness for the investor; economic attractiveness for the end consumer - the customer. Based on the results of studying foreign experience, the application of the concept mapping methodology by applying the methods of multidimensional scaling (MDS) and cluster analysis is proposed.